CEO-Sponsored Coaching
Player Coach for CEOs & Their Key Leaders

Helping your leaders see what you see.

You tell me where the gap is. I help your leader discover it, own it, and lead their team better.

Start a conversation How it works
1The CEO's View
→
2The Leader's Blind Spots
→
3A Team That's Aligned
How it works

Three steps from frustration to alignment.

You've invested in this leader. They're capable, but something isn't landing. Coaching closes the gap between what you see and what they see, without you having to be the bad guy.

1

The CEO's View

We start with you. In a short, confidential conversation you tell me what you're seeing, where the gap is, and what "better" looks like.

  • Your goals for the leader
  • The specific behaviors to shift
  • How we'll know it's working
2

The Leader's Blind Spots

I meet one-on-one with your leader. Through honest questions and practical habit work, they discover the gap for themselves, which is the only way real change sticks.

  • Private 1:1 sessions
  • Weekly at first, then tapering
  • Focused on habits, not theory
3

A Team That's Aligned

Your leader owns the change and leads their people better. Communication improves, customers feel the difference, and you get your time back.

  • Clearer communication with direct reports
  • Better customer conversations
  • Less CEO time spent fixing
"People don't change because they're told to. They change when they see it for themselves."
Steve Crabtree
About Steve

A CEO who's sat in your chair.

For 30 years I led DRC International, a global lubricants and chemical distribution company, as its CEO. I know what it's like to have a talented leader who isn't quite seeing what you see, and how much it costs the business when that gap stays open.

Today I chair CEO and key executive peer advisory groups in Western Washington and Hawaii, working with business owners every month on the real problems of running a company. My coaching is built on that experience: a player coach, not a theorist. I get in the game with your leader, help them find the blind spot, and build the habits that close it.

Every engagement is sponsored by the CEO, with the goals set by you and the progress felt by your whole team.

30 yrsas a global CEO
3executive peer groups chaired
WA · HIin person and on Zoom
Book a call

Let's talk about the gap.

Tell me what you're seeing. We'll decide together whether coaching is the right fit.

Executive Conversation

A free, confidential 15 minute call on Zoom. No pitch, just a conversation about your leader and what you want to change.

Pick a time Already a coaching client? Book your coaching session
Policies

Billing, cancellations & privacy

Services & billing

DRC Group LLC provides one-on-one executive coaching, sponsored and paid for by the client company. Engagement terms and rates are agreed in writing before coaching begins. Sessions are billed in U.S. dollars and charged after each session to the card or bank account (ACH) the sponsoring company keeps on file through Stripe.

Cancellations & refunds

Sessions may be rescheduled or cancelled at no charge with at least 24 hours' notice. Sessions cancelled with less notice, or missed, may be billed. If you believe a charge is in error, email steve@stevencrabtree.com within 30 days and we will review it and refund any charge made in error.

Privacy

Coaching conversations are confidential. We collect only the contact and billing details needed to schedule and bill sessions. Payments are processed securely by Stripe; we never store full card or bank numbers. We do not sell or share your information.